A family business founded around 1826 and restructured in 1917. The story of the De Kroes family, the Primula factories, Gekro and polder Zestienhoven.
J.B. Jongkind, Sunset near Overschie, 1867 (Museum Boijmans Van Beuningen)
Overschie before industry
Long before the chimneys of the Primula factories rose above the polder, Overschie was a quiet town on the Schie, painted at sunset and by moonlight by Johan Barthold Jongkind. The land around it was farmed by families such as the Rodenburgs.